4.6 billion people use at least one social network in their daily lives.
It is estimated that the average person uses social networks for an average of 2 hours and 30 minutes a day, a figure that increases dramatically year on year. Facebook alone has 2.4 billion registered users. Of course, these numbers are similar in Cyprus and Greece.
Social networks nowadays are the easiest way for a business or individual to reach as many people as possible in the least amount of time. That's why they are essential and they even help when it comes to the healthcare industry. Marketing may not seem necessary, but with the right work it can yield lasting and significant results. Social media, as a more recent find, is constantly evolving, changing and with it, trends change.
What are current trends in social media?;
The dynamic entry of Tik Tok a few years ago made video the dominant content on all platforms. Videos, proven to attract larger audiences who at a later stage, can become patients/clients. Of course, a stability and a timelessness in the use of social media is needed.
Educational and interesting content
Today's users are searching, browsing, watching dozens of news and ads scrolling past their wall, so they need strong content that will give them something useful to spend even a few seconds of their time reading. The more authentic the content, the more interesting it becomes. Depending on the specialty of each healthcare professional, it is good to share tips, developments, new machines, etc. with their followers/patients.
Search Engines
Social networks will, over time, become search engines like Google, so having a presence on social networks will be as important as having a website or being found on Google. According to Google itself, 40% of users aged 18-24 already use social networks and as search engines to find something they want. When we say social networks we mean YouTube, Tik Tok, Facebook, Instagram, Linkedin etc.
If you are looking for new ways to reach your prospective patients/clients, contact our experienced team, who specialise in medical marketing to guide you.
